Astellas Oncology understands the complexities of the cancer journey—and that comprehensive care requires more than just medicine alone. Years ago, we founded the C3 Prize in an effort to foster innovation in cancer care beyond medicine and change the experience for patients, caregivers, and loved ones. We are proud to continue to fund initiatives that embody our central mission: to make every day better for people impacted by cancer.
The C3 Prize is open to anyone with a great idea to change cancer care. Past winners have developed charity initiatives, patient education programs, apps, augmented reality experiences, and other programs aimed at changing the overall experience of cancer care. We’re open to any idea that can have impact, even and especially if it’s simple.
Learn more about the focus of the C3 Prize >
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“Going through cancer, we realized firsthand some of the challenges that people face—not necessarily the treatments, but the non-treatment options.”
Bill Rancic, 2019 C3 Prize Judge
“I was so glad to find the C3 Prize because I felt like it empowered the public by widening the access to knowledge and tools to help those affected by cancer. It also helped solidify my belief that as a society, we need to look beyond treatments to truly care for people impacted by cancer.”
Hernâni Oliveira, 2017 Grand Prize Winner
Oncology competition spotlights non-medical solutions that can close patient-support gap.
Nurturing grassroots ideas has resulted in incredible impact over the years. Our innovators have been able to help those with cancer—and their loved ones—in ways we never would have imagined on our own.
Audrey Guth
Nanny Angel Network
Idea: Expand the reach and impact of Nanny Angel Network, which delivers free, specialized childcare for mothers with cancer.
Planned Impact:
Ebele Mbanugo
Run For a Cure Africa (RFCA)
Idea: Produce timely, culturally relevant, relatable information via a first-of-its-kind digital audio series with local actors that addresses common barriers and myths to breast cancer treatment, which are of value to patients in Nigeria.
Hernâni Oliveira
The Hope Project
Idea: An augmented reality app to help solve common issues faced by pediatric patients and their parents around both education and physical engagement.
“With the Astellas Oncology C3 Prize we will be able to perform more users’ tests in order to prove the association between the use of this video game and hospitalization time. The award will also allow us to launch the parents and caregivers app in three different languages: English, French and Portuguese.”
Diane Jooris
Oncomfort™
Idea: Virtual reality systems to help patients by providing anxiety and pain self-management tools.
“The C3 Prize provided my company with the resources needed to complete development of a new virtual reality module, as well as invaluable exposure for our idea. Being part of the C3 Prize has been such a rewarding experience that we named the new module ‘Stella’ in honor of the company that made it possible.”
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All eligible entries will be evaluated on these criteria: potential impact on people affected by cancer, originality/differentiation from existing solutions, scalability of idea, and the impact of the C3 Prize on the ability to further the idea.
The three finalists will be considered for the following prizes:
All winners will be provided with access to tools and resources to help them develop and advance their idea, including a yearlong complimentary membership to MATTER, a global healthcare startup incubator, community nexus and corporate innovation accelerator. Each finalist will receive coaching to help pitch their ideas to an expert judging panel of leaders in business, innovation and cancer care.
Entrants are encouraged to review the Terms & Conditions to confirm eligibility.
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